Now, if we could only find some HOT AIR....

I went to get a coffee at the local barista, only to find yet one more brochure pandering to the environmentalists that their business adheres to the holier than thou standard of "SUSTAINABILITY". I guess they felt they had no choice, with their competitor, Starbucks, giving the appearance of being the leader in this matter.
I definitely don't give them the credit of sincerity. They've had forever to brag about their love of "sustainability", but are only doing it recently because of increasing pressure from the enviros.
I gave a copy of the brochure to an enviro here in the office and sent him the following email. He told me if he wasn't so busy he would, "address it". Here's my little soapbox rant to him:

Dude

Don't you have to admit that the word, "sustainability" is a grey, unspecific and manipulative term that's used to dictate to a people or government what they may or may not do? (i.e. what business you can do, where you can live, what you can drive, etc.)

"Sustainability" is thrown around endlessly, as if it were a scientific constant, like the boiling temperature of water. In reality, it's a politically charged rhetorical term that only it's own creators (environmentalists) are supposedly qualified to define, confirm or deny. The very ones who will tell me if my business practices are "sustainable" or not, are the very ones who created the term!

I think, as with some other government lobbies, environmentalism may very well have some adherents that are sincere, but there are plenty inside which are simply looking for new ways to take away people's freedoms and money.

So, how was your weekend?

p.s. - My email spell check doesn't recognize "sustainability" as a real word. Hmmmmmmmmmmm . . .

You haven't had that more than 4 hours, have you?

I don't normally complain about the countless ads for meds that are suppose to help "erectile dysfunction", but a recent commercial really crossed the line.
It's the Levitra ad "line", where the man never speaks. Only the non-stop grinning, satisfied woman. Maybe you know which one I'm talking about.
Well, until now, the ads have only annoyed me. But in the most recent one, the most powerful parts of the commercial, the parts which will undoubtedly bring in thousands of new customers, should flat out be banned.
I'm not even talking about something being salacious. Several times the woman (with the drunken smile) says "Strong and Lasting." And both times she says it, the words are splashed on the screen. (I don't know why they beat around the bush, they should have had her just say, "Longer. Harder.") Then finally the ad ends with her (still smiling - big surprise) saying, "Experience Levitra".
Now, you might be wondering why these seemingly innocuous words are so offensive. That goes to show you why ad execs get paid disgusting amounts of money.
Here's what's I think is so wrong with the ad, that I hope it gets pulled. Levitra is supposed to be prescription medicine for "erectile dysfunction". Instead, it's being pushed as a drug of choice and a performance enhancer.
Now, an ethical doctor will tell you it is only for those with slightly broken plumbing. But many will not hesitate to prescribe these to otherwise healthy young studs looking for something to add to their Red Bull/Vodka cocktail.
Bottom line: only if you really do need this Rx, should you have access to it, let alone have it pushed on you like so much crack.
One last thing. Does it strike you as insincere when they say a "negative" side effect might be a 4 hour erection? Yeah right. How many guys have refrained from buying it because of that "warning"? Please. That's just to grab the attention of anyone not already watching.